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A Personal Branding & Social Media Company

We turn profiles into powerful Growth Assets

We help founders and professionals stop blending in and start getting noticed through strategic personal branding, LinkedIn and Meta management, content strategy, and audience engagement built for visibility, credibility, and real opportunities.

20+Brands scaled
120K+Engagement generated
20+Campaigns run
Social Media & LinkedIn Services •
studio.northside
♥ 4.2k💬 318
luma.wellness
♥ 9.8k💬 640
forge.athletic
♥ 2.1k💬 96
+38% engagement
Live campaign
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About

Strategy first. Aesthetics second. Growth always.

Khay by Khizra Khateeb is a personal branding and social media agency helping founders grow on LinkedIn and Meta with strategy, content, and audience engagement.

I've worked across wellness, hospitality, fashion, fintech, and B2B SaaS, building content engines that hold up under scrutiny from both a creative director and a CFO.

My philosophy: content is a distribution problem before it's a design problem. Every post earns its place on the calendar by moving a real metric.

WellnessHospitalityFashionFintechB2B SaaSDTC
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Accounts Managed
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Campaigns Completed
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Avg. Engagement Growth
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Followers Generated
Services

Everything a growing brand needs, minus the guesswork.

Full-funnel social media support — from the first content brief to the ad dollars that scale what's already working.

Social Media Management

Day-to-day ownership of your channels — planning, posting, and community upkeep, handled end to end.

Content Strategy

A documented content pillar system built around your audience's actual behavior, not trends.

Content Creation

Photo, video, and graphic production tailored to each platform's format and pacing.

Community Management

Responsive, on-brand engagement that turns comments and DMs into real relationships.

Paid Advertising

Meta and TikTok ad campaigns built around tested creative and tight budget controls.

Analytics & Reporting

Monthly reporting that connects content decisions to reach, conversion, and revenue.

Brand Positioning

Sharpening voice, visual identity, and messaging so your brand is instantly recognizable.

Influencer Marketing

Creator sourcing, vetting, and campaign management that fits your budget and brand fit.

Portfolio

Selected Work

Creative campaigns, branding projects, and social media content designed to drive engagement and results.

Results

Numbers, not vibes.

The outcomes clients actually care about — reach, engagement, and audience growth tracked across every campaign.

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Reach Generated
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Engagements Growth
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Followers Grown
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Campaigns Managed

Engagement growth by quarter (avg. across clients)

Q1
Q2
Q3
Q4
Q5
72%

Share of campaigns exceeding client growth targets

Process

How an engagement actually runs.

01

Discovery

Audit your current channels, audience, and competitors to find where the real opportunity sits.

02

Strategy

Build the content pillars, platform priorities, and growth targets — documented, not improvised.

03

Content Planning

A rolling calendar mapped to launches, seasonality, and platform trends.

04

Execution

Production, publishing, and community management, running on schedule every week.

05

Optimization

Weekly performance reviews to double down on what's converting and cut what isn't.

06

Scaling

Layer in paid amplification and influencer partnerships once organic proves the message.

Client Love

Good content gets attention. Great strategy gets remembered.

“

Working with Khizra took social media completely off my plate. She brings strategy, consistency and creativity together, and I finally feel confident about what my brand is putting out there.

S

Sara M.

Business Consultant
Social Media Management
“

What I loved most about working with Khizra was that she didn't just create posts. She helped me understand how to position myself, communicate my value, and build a brand people actually remember.

H

Hassan K.

Creator & Business Owner
Brand Strategy
“

Khizra has a great eye for content and an even better understanding of people. My content became more consistent, more intentional, and much more aligned with the brand I wanted to build.

M

Maryam A.

Founder & Coach
Content Strategy
Tools & Platforms

The stack behind the strategy.

IG
Instagram
FB
Facebook
IN
LinkedIn
TT
TikTok
YT
YouTube
MA
Meta Ads
GA
Google Analytics
CV
Canva
AC
Adobe
HS
Hootsuite
Contact

Let's build your growth engine.

Tell me a bit about your brand and where you'd like your social presence to go. I reply to every inquiry within one business day.