Services

Personal branding and social media marketing, built to convert.

The core of my practice: turning founders and brands into recognizable names, and turning that recognition into a content system that reliably brings in customers.

Personal Branding Social Media Marketing Content Strategy Paid Growth

Core Focus

Two disciplines. One growth engine.

Everything else in my practice supports these two pillars — the work that moves the needle most for founders and growing brands.

Pillar 01

01 — Personal Branding

Turn you into the most trusted name in your category.

People buy from people before they buy from companies. I build a positioning, voice, and content identity around founders and experts so their audience remembers exactly who they are and why they matter — before a sales conversation ever happens.

Positioning & narrative strategy
Voice & visual identity systems
Founder-led content series
Authority-building on LinkedIn & IG
Media & speaking opportunity prep
Reputation & audience trust building

Pillar 02

02 — Social Media Marketing

Full-funnel marketing that turns followers into customers.

Beyond the brand story, the channels have to perform. I run the day-to-day strategy, content calendar, community management, and paid amplification that keeps growth compounding month over month — with reporting tied directly to revenue.

Platform strategy & content calendars
Community & DM management
Meta & TikTok paid campaigns
Influencer & creator partnerships
Monthly performance reporting
Funnel & conversion tracking

Also Included

Supporting work that rounds out the engine.

Available as add-ons to either pillar, or bundled into a full growth package.

Content Creation

Photo, video, and graphic production tailored to each platform's format and pacing.

Analytics & Reporting

Monthly reporting that connects content decisions to reach, conversion, and revenue.

Brand Positioning

Sharpening voice, visual identity, and messaging so you're instantly recognizable.

FAQ

Common questions.

What's the difference between personal branding and social media marketing?

Personal branding is who you are and why people should trust you — positioning, voice, and narrative. Social media marketing is how that gets distributed and turned into growth — content calendars, community management, and paid amplification. Most clients need both working together.

How long before I see results?

Engagement and content quality shifts are usually visible within the first 6-8 weeks. Meaningful follower and lead growth typically compounds over 3 months as the system and platform algorithms catch up to consistency.

Do you work with businesses or just individuals?

Both. Personal branding often anchors a founder or executive, but the same system scales to support a full company account and paid growth strategy alongside it.

Can I start with just one platform?

Yes — the Brand Launch package is built around one platform done well. Most clients expand to a second or third channel once the first is generating consistent results.

Is content creation included, or is that separate?

Light content creation is included in every package. Larger production needs — video shoots, photoshoots — are scoped separately depending on volume.